The global standard for measuring radio advertising effectiveness.
RadioGAUGE's ability to demonstrate the effectiveness of radio, and the increased investment in the medium experienced in the UK, are what motivated CBS to invest heavily in an exclusive Canadian partnership. RadioGAUGE increases the level of accountability radio delivers to advertisers. Canadian benchmarks confirm that radio has a valuable place in the media mix.
RadioGAUGE Canadian Benchmarks:
Clients from the petroleum, banking, full service restaurant, appliance and gaming sectors used RadioGAUGE to test their advertising. In all cases using radio alone, or adding it to the media mix, resulted in significantly higher scores for all measures.
Custom radio effectiveness research free to agencies and advertisers:
- Individual PowerPoint debriefs for every campaign tested
- Campaign results benchmarked against market sector competitors
- Brand level results are confidential, but data adds to benchmarks
- Opportunity for media agency to provide more strategic and creative input
- Helps to build stronger relationships between agency and advertiser
- Offers comparative category intelligence
- Recommendations for improving performance of creative execution
- Benchmarking recognizes and communicates what the best advertisers do well
Learn more about RadioGAUGE
Radio's Brand Building Power by Category
- Radio Builds AUTOMOTIVE AFTERMARKET Brands
- Radio Builds AUTOMOTIVE Brands
- Radio Builds AUTOMOTIVE IMPORT Brands
- Radio Builds AUTOMOTIVE LUXURY Brands
- Radio Builds ECOMMERCE Brands
- Radio Builds FINANCIAL Brands
- Radio Builds FURNITURE Brands
- Radio Builds GAS STATION Brands
- Radio Builds GROCERY Brands
- Radio Builds HOME IMPROVEMENT Brands
- Radio Builds LOTTERY Brands
- Radio Builds PACKAGED GOODS Brands
- Radio Builds RESTAURANT Brands
- Radio Builds RETAIL Brands
- Radio Builds TELECOMMUNICATIONS Brands
- Radio Delivers to ENGLISH and FRENCH Listeners
Numeris Releases
PPM 13-WEEK
-
08/12/2011
R04/2011
-
08/03/2012
R01/2012
-
07/06/2012
R02/2012
-
06/09/2012
R03/2012
-
06/12/2012
R04/2012
-
07/03/2013
R01/2013
-
06/06/2013
R02/2013
-
05/09/2013
R03/2013
-
05/12/2013
R04/2013
-
06/03/2014
R01/2014
-
05/06/2014
R02/2014
-
11/09/2014
R03/2014
-
11/12/2014
R04/2014
-
12/03/2015
R01/2015
-
11/06/2015
R02/2015
-
10/09/2015
R03/2015
-
10/12/2015
R04/2015
-
10/03/2016
R01/2016
-
09/06/2016
R02/2016
-
08/09/2016
R03/2016
-
07/12/2016
R04/2016
-
08/03/2017
R01/2017
-
07/06/2017
R02/2017
-
07/09/2017
R03/2017
-
06/12/2017
R04/2017
-
07/03/2018
R01/2018
-
06/06/2018
R02/2018
-
06/09/2018
R03/2018
-
05/12/2018
R04/2018
-
06/03/2019
R01/2019
-
06/06/2019
R02/2019
-
05/09/2019
R03/2019
-
04/12/2019
R04/2019
-
04/03/2020
R01/2020
-
03/06/2020
R02/2020
-
10/09/2020
R03/2020
-
09/12/2020
R04/2020
-
10/03/2021
R01/2021
-
09/06/2021
R02/2021
-
09/09/2021
R03/2021
PPM MONTHLY
-
05/04/2012
-
03/05/2012
-
07/06/2012
-
05/07/2012
-
02/08/2012
-
06/09/2012
-
04/10/2012
-
01/11/2012
-
06/12/2012
-
06/12/2012
-
03/01/2013
-
31/01/2013
-
07/03/2013
-
04/04/2013
-
02/05/2013
-
06/06/2013
-
04/07/2013
-
01/08/2013
-
05/09/2013
-
03/10/2013
-
31/10/2013
-
05/12/2013
-
02/01/2014
-
30/01/2014
-
06/03/2014
-
03/04/2014
-
01/05/2014
-
05/06/2014
-
03/07/2014
-
31/07/2014
-
11/09/2014
-
09/10/2014
-
06/11/2014
-
11/12/2014
-
08/01/2015
-
05/02/2015
-
12/03/2015
-
09/04/2015
-
07/05/2015
-
11/06/2015
-
09/07/2015
-
06/08/2015
-
10/09/2015
-
08/10/2015
-
05/11/2015
-
10/12/2015
-
07/01/2016
-
04/02/2016
-
10/03/2016
-
07/04/2016
-
05/05/2016
-
09/06/2016
-
07/07/2016
-
04/08/2016
-
08/09/2016
-
05/10/2016
-
02/11/2016
-
07/12/2016
-
05/01/2017
-
01/02/2017
-
08/03/2017
-
05/04/2017
-
03/05/2017
-
07/06/2017
-
06/07/2017
-
02/08/2017
-
06/09/2017
-
04/10/2017
-
01/11/2017
-
06/12/2017
-
03/01/2018
-
31/01/2018
-
07/03/2018
-
04/04/2018
-
02/05/2018
-
06/06/2018
-
05/07/2018
-
01/08/2018
-
06/09/2018
-
03/10/2018
-
31/10/2018
-
05/12/2018
-
04/01/2019
-
30/01/2019
-
06/03/2019
-
03/04/2019
-
01/05/2019
-
05/06/2019
-
04/07/2019
-
31/07/2019
-
05/09/2019
-
05/09/2019
-
02/10/2019
-
30/10/2019
-
04/12/2019
-
02/01/2020
-
29/01/2020
-
04/03/2020
-
01/04/2020
-
29/04/2020
-
03/06/2020
-
02/07/2020
-
06/08/2020
-
10/09/2020
-
07/10/2020
-
04/11/2020
-
09/12/2020
-
06/01/2021
-
03/02/2021
-
10/03/2021
-
07/04/2021
-
05/05/2021
-
09/06/2021
-
07/07/2021
-
05/08/2021
-
09/09/2021
DIARY
-
01/12/2011
Fall 2011
-
24/05/2012
Spring 2012
-
29/11/2012
Fall 2012
-
30/05/2013
Spring 2013
-
28/11/2013
Fall 2013
-
29/05/2014
Spring 2014
-
27/11/2014
Fall 2014
-
28/05/2015
Spring 2015
-
03/12/2015
Fall 2015
-
26/05/2016
Spring 2016
-
01/12/2016
Fall 2016
-
25/05/2017
Spring 2017
-
30/11/2017
Fall 2017
-
24/05/2018
Spring 2018
-
29/11/2018
Fall 2018
-
30/05/2019
Spring 2019
-
05/12/2019
Fall 2019
-
28/05/2020
Spring 2020
-
03/06/2021
Spring 2021
RTS
-
09/11/2011
Fall 2011
-
16/05/2012
Spring 2012
-
17/10/2012
Fall 2012
-
15/05/2013
Spring 2013
-
16/10/2013
Fall 2013
-
21/05/2014
Spring 2013
-
15/10/2014
Fall 2014
-
20/05/2015
Spring 2015
-
21/10/2015
Fall 2015
-
18/05/2016
Spring 2016
-
19/10/2016
Fall 2016
-
17/05/2017
Spring 2017
-
18/10/2017
Fall 2017
-
16/05/2018
Spring 2018
-
17/10/2018
Fall 2018
-
15/05/2019
Spring 2019
-
16/10/2019
Fall 2019
-
20/05/2020
Spring 2020
-
21/10/2020
Fall 2020
-
08/12/2011
R04/2011
-
08/03/2012
R01/2012
-
07/06/2012
R02/2012
-
06/09/2012
R03/2012
-
06/12/2012
R04/2012
-
07/03/2013
R01/2013
-
06/06/2013
R02/2013
-
05/09/2013
R03/2013
-
05/12/2013
R04/2013
-
06/03/2014
R01/2014
-
05/06/2014
R02/2014
-
11/09/2014
R03/2014
-
11/12/2014
R04/2014
-
12/03/2015
R01/2015
-
11/06/2015
R02/2015
-
10/09/2015
R03/2015
-
10/12/2015
R04/2015
-
10/03/2016
R01/2016
-
09/06/2016
R02/2016
-
08/09/2016
R03/2016
-
07/12/2016
R04/2016
-
08/03/2017
R01/2017
-
07/06/2017
R02/2017
-
07/09/2017
R03/2017
-
06/12/2017
R04/2017
-
07/03/2018
R01/2018
-
06/06/2018
R02/2018
-
06/09/2018
R03/2018
-
05/12/2018
R04/2018
-
06/03/2019
R01/2019
-
06/06/2019
R02/2019
-
05/09/2019
R03/2019
-
04/12/2019
R04/2019
-
04/03/2020
R01/2020
-
03/06/2020
R02/2020
-
10/09/2020
R03/2020
-
09/12/2020
R04/2020
-
10/03/2021
R01/2021
-
09/06/2021
R02/2021
-
09/09/2021
R03/2021
- 05/04/2012
- 03/05/2012
- 07/06/2012
- 05/07/2012
- 02/08/2012
- 06/09/2012
- 04/10/2012
- 01/11/2012
- 06/12/2012
- 06/12/2012
- 03/01/2013
- 31/01/2013
- 07/03/2013
- 04/04/2013
- 02/05/2013
- 06/06/2013
- 04/07/2013
- 01/08/2013
- 05/09/2013
- 03/10/2013
- 31/10/2013
- 05/12/2013
- 02/01/2014
- 30/01/2014
- 06/03/2014
- 03/04/2014
- 01/05/2014
- 05/06/2014
- 03/07/2014
- 31/07/2014
- 11/09/2014
- 09/10/2014
- 06/11/2014
- 11/12/2014
- 08/01/2015
- 05/02/2015
- 12/03/2015
- 09/04/2015
- 07/05/2015
- 11/06/2015
- 09/07/2015
- 06/08/2015
- 10/09/2015
- 08/10/2015
- 05/11/2015
- 10/12/2015
- 07/01/2016
- 04/02/2016
- 10/03/2016
- 07/04/2016
- 05/05/2016
- 09/06/2016
- 07/07/2016
- 04/08/2016
- 08/09/2016
- 05/10/2016
- 02/11/2016
- 07/12/2016
- 05/01/2017
- 01/02/2017
- 08/03/2017
- 05/04/2017
- 03/05/2017
- 07/06/2017
- 06/07/2017
- 02/08/2017
- 06/09/2017
- 04/10/2017
- 01/11/2017
- 06/12/2017
- 03/01/2018
- 31/01/2018
- 07/03/2018
- 04/04/2018
- 02/05/2018
- 06/06/2018
- 05/07/2018
- 01/08/2018
- 06/09/2018
- 03/10/2018
- 31/10/2018
- 05/12/2018
- 04/01/2019
- 30/01/2019
- 06/03/2019
- 03/04/2019
- 01/05/2019
- 05/06/2019
- 04/07/2019
- 31/07/2019
- 05/09/2019
- 05/09/2019
- 02/10/2019
- 30/10/2019
- 04/12/2019
- 02/01/2020
- 29/01/2020
- 04/03/2020
- 01/04/2020
- 29/04/2020
- 03/06/2020
- 02/07/2020
- 06/08/2020
- 10/09/2020
- 07/10/2020
- 04/11/2020
- 09/12/2020
- 06/01/2021
- 03/02/2021
- 10/03/2021
- 07/04/2021
- 05/05/2021
- 09/06/2021
- 07/07/2021
- 05/08/2021
- 09/09/2021
-
01/12/2011
Fall 2011
-
24/05/2012
Spring 2012
-
29/11/2012
Fall 2012
-
30/05/2013
Spring 2013
-
28/11/2013
Fall 2013
-
29/05/2014
Spring 2014
-
27/11/2014
Fall 2014
-
28/05/2015
Spring 2015
-
03/12/2015
Fall 2015
-
26/05/2016
Spring 2016
-
01/12/2016
Fall 2016
-
25/05/2017
Spring 2017
-
30/11/2017
Fall 2017
-
24/05/2018
Spring 2018
-
29/11/2018
Fall 2018
-
30/05/2019
Spring 2019
-
05/12/2019
Fall 2019
-
28/05/2020
Spring 2020
-
03/06/2021
Spring 2021
-
09/11/2011
Fall 2011
-
16/05/2012
Spring 2012
-
17/10/2012
Fall 2012
-
15/05/2013
Spring 2013
-
16/10/2013
Fall 2013
-
21/05/2014
Spring 2013
-
15/10/2014
Fall 2014
-
20/05/2015
Spring 2015
-
21/10/2015
Fall 2015
-
18/05/2016
Spring 2016
-
19/10/2016
Fall 2016
-
17/05/2017
Spring 2017
-
18/10/2017
Fall 2017
-
16/05/2018
Spring 2018
-
17/10/2018
Fall 2018
-
15/05/2019
Spring 2019
-
16/10/2019
Fall 2019
-
20/05/2020
Spring 2020
-
21/10/2020
Fall 2020
COMPETITIVE
LANDSCAPES
Market
Populations
1
Toronto 5,928,0402
Montreal 4,098,9273
Vancouver 2,463,4314
Calgary 1,392,6095
Ottawa-Gat... 1,323,783