AudioVelocity


CONNECTING BRANDS WITH THE RIGHT CONSUMERS IN REAL-TIME THROUGH DIGITAL AUDIO

CBS is excited to announce the launch of AudioVelocity, our platform to serve targeted ads across digital radio streams and podcasts.

For the first time ever, Canada's advertisers will have access to the digital coverage of a comprehensive portfolio of Canada's leading radio broadcasters including:

  • Corus Radio
  • Rogers Sports & Media
  • Pattison Media
  • Cogeco Media
  • Golden West Broadcasting
  • Blackburn Radio Inc.
  • Vista Broadcast Group

Our podcast partners include:

  • Frequency
  • CBC Podcasts
  • Curiouscast

The arrival of AudioVelocity reflects the combination of evolving consumer behaviour, maturing technological capability, strong advertiser demand, and a deep commitment by Canada's leading audio operators to deliver accountability and innovation.

AudioVelocity is a timely and powerful complement to the reach and impact of linear radio, offering advertisers:

  • Unprecedented digital audio scale
  • Advanced targeting capability
  • Local-to-National coverage options
  • Ease and consistency of execution
  • Seamless integration into local, engaging and brand safe content


HOW DOES IT WORK?

AudioVelocity is CBS's platform to serve targeted ads across digital radio streams and podcasts through pre-roll/in-stream listening.

  • The digital audio platform allows advertisers to deliver ads through connected devices using Dynamic Ad Insertion (DAI)
  • Inventory comes from our broadcast (digital stream) and podcast (on-demand) partners
  • The radio programming through streaming is the exact same as the Over-the-Air (OTA) feed
  • Both channels air content, an ad, then content etc.
  • DAI overlays the digital audio spot to run through the connected device where there are promo ads OTA
  • On-demand ad insertion happens at the time of requesting a podcast through a connected device
  • DAI technology allows for precision targeting

CBS IS NOW YOUR ONE-STOP SHOP FOR AUDIO STRATEGIES!

Download the AudioVelocity Summary

Read the AudioVelocity Press Release

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